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Lookbook PDF

AVENIR

An honest future begins with honest work.

Avenir in its definition is: future. The work which we do today, takes from yesterday to ensure tomorrow. Avenir is dedicated to construct from pre-existing materials within honest working conditions. Infusing pre loved materials with new life through minimalistic, elegant designs and sharp, clean lines. Avenir produces luxury fashion out of discarded textiles. Avenir is a circular, purpose driven fashion brand based in Berlin. Founded by Sophie Claussen upon the value of uncompromising commitment to conscious design and production, with ecological and social consequences at the core of it’s work.

Our core strength lies in circular production, emphasizing upcycling and waste reduction in our designs as well as education through workshops. Avenir offers a dual line approach, with our 'Blue Line' offering unique, made-to-order upcycled garments, celebrating individuality and slow design. Simultaneously, the 'Red Line' provides accessible eco-conscious ready-to-wear options. Through Avenir, clothing transforms into a means of personal expression and impactful communication.
In a world that values depth over superficial extravagance, Avenir champions slow luxury—a new era in fashion that merges craftsmanship, quality, and ethical exclusivity.Through workshops promoting mindful consumption and joyful activism, we harness the transformative potential of craft for social progress, fostering community, education, and skill-building for all crafting levels, with a focus on garment repair and revitalization.

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